The Lay of the Land
The Lay of the Land
The Lay of the Land
The Lay of the Land
The Lay of the Land

The Lay of the Land

Regular price $350.00 Sale

The Lay of the Land study was designed to give marketers and communicators a broad understanding of the social trends shaping New Zealand consumers' behaviour. This is an ideal start-point for brand or communications development, but you can customise it to many purposes.

The presentation and its accompanying 24 page report are based on a 2018 nationally representative survey of New Zealanders. It covers: 

  • Patterns & Trends [Mood & Wellbeing, Household Economics, Media & Technology]
  • Social Values & Expectations [ Expectations of Businesses & Brands, Social issues] 
  • Similarities and Differences [Generation, Gender, Social Tribes]
The presentation comprises  24 individual PNG slide images.