The Pursuit of Wellbeing : how successful brands build customer wellbeing
People who seek wellbeing do so because they want to live a life that rewards their efforts but doesn’t burn them out. They want balance and simplicity.
According to a recent Windshift survey more than two-thirds of New Zealanders say they pursue wellbeing. It’s a mainstream way of dealing with a world that offers everything except enough time, money, attention, and certainty.
It’s also a business advantage that’s hidden in plain sight. As many successful New Zealand businesses have found, it is a more useful and powerful approach to customer relationships than simply being customer focused.
The Pursuit of Wellbeing report will help you to integrate wellbeing into your products and services and the way you serve your customers.
So what’s in this report?
The first part helps you to understand and recognise customers who pursue wellbeing. It explores different points of view on the topic - men and women, different generations and the distinctive views of 'global citizens'.
The second part connects the dots between the pursuit of wellbeing and real world measures of success and contentment. Then we profile those who ‘have it all’ and learn their secrets.
The final section answers the question: how can you respond to your customers’ pursuit of wellbeing and use it to deepen your customer relationships?
The download includes a PowerPoint presentation comprising 24 PNG slide images. The report follows the slide deck and sets out the overall case we are making. It explains each slide in detail and provides context, allowing you to distribute within the organisation or re-present with confidence. Most of the data cited is from Windshift's 2018 Lay of the Land survey.