How to be Right for the Times: lessons from New Zealand's top brands
Windshift's 2018 Right for the Times Report, reports that only a tiny fraction of well-known New Zealand brands are becoming more popular. Why is that?
The Right for the Times study asks New Zealanders: Which, if any, of these brands seem to you to be“RIGHT FOR THE TIMES” in 2018? The results will give marketers and communicators fresh insights into the task of raising a brand above its competition in people's minds.
This 24-slide PowerPoint slide deck and accompanying presentation report update a previous study done in 2015. They cover: 1. The Top 25 - Who’s up, who’s down? 2. Key Decision Factors - what matters most to people about brands? 3. Winners & Losers - what’s important about the brands that shifted? What can they teach other brands about the task of staying up to date.
The presentation comprises 24 PNG images. The report explains each slide in detail, allowing you to re-present with confidence. Data covering the 2018 Top 25 brands and their 2015 ratings is provided as an Appendix on the last slide.