The Tribes of the 3 Worlds Report is a blueprint for the future direction of business. It reveals the attitudes and preferences of the customers who are changing the business world. These people have adopted new standards for the brands they use. They are pulling us away from the old consumer industrial world to, not one, but two new worlds:
the global techno-culture
the world of sustainable wellbeing
This report will help you to develop new, consistent ways of integrating your brands into this new brand environment. It clarifies the profound differences between each world, and explores the way hybrid brands are emerging.
So what’s in this report?
The first part helps you to understand the profound differences between each of the 3 Worlds and to recognise key customer attitudes and behaviours of its main tribe.
In the second part we look at the way these worlds intersect with each other and the opportunities that arise from that. We explore three hybrid worlds that have emerged as old businesses migrate from the Consumer Industrial world,. The fourth - the networked economy - reflects the blending of the two new worlds.
The final section answers the question: how do marketers and communicators make the most of this opportunity? What new-world practices do we need to adopt? What old-world practices remain relevant? What needs to be tweaked or fixed and what needs to be retired?