Tribes of the 3 Worlds: winning business strategies for 2019 and beyond
The Tribes of the 3 Worlds Report helps you to identify successful business strategies for 2019 and beyond. It reveals the underlying currents of change and the choices you must make to keep meeting customer expectations.
Over the past decade the old consumer industrial world has lost its power to excite and inspire customers. That role has moved to not one, but two new worlds:
the global techno-culture
the world of sustainable wellbeing
Business and consumer responses to these three worlds are now leading to new ‘best of both worlds’ hybrids and we begin to see where they will take us in future.
This report will help you to develop new, consistent ways of integrating your brands into this new brand environment. It clarifies the profound differences between each world, and explores the way hybrid brands are emerging.
So what’s in this report?
The first part helps you to understand the profound differences between each of the 3 Worlds and to recognise key customer attitudes and behaviours of its main tribes.
In the second part we look at the way these worlds intersect with each other and the opportunities that arise from that. We explore two hybrid worlds that have emerged as old businesses migrate from the Consumer Industrial world. The third - the sharing economy - reflects the blending of the two new worlds.
The final section looks towards the future and answers the question: what is this opportunity – and how do marketers and communicators make the most of it? What should we keep doing, what should we stop and what happens if we get it wrong?
The download includes a PowerPoint presentation comprising 24 PNG slide images. The report follows the slide deck andsets out the overall case we are making. It explains each slide in detail and provides context, allowing you to distribute within the organisation or re-present with confidence. Most of the data cited is from Windshift's 2018 Lay of the Land survey.