More than two-thirds of New Zealanders 'focus on living simply, healthily and sustainably' according to a Windshift Survey. Their goal is wellbeing.
Simple, Healthy Sustainable is a 24 page presentation report & slide deck for marketers and communicators. It is based on survey research in 2017-8 involving 2100 New Zealanders aged 18 to 70.
This report will help you to integrate wellbeing into your products and services and the way you serve your customers. It is a customer-centred philosophy of marketing that is potentially very beneficial to companies and organisations.
So what’s in this report?
The first part helps you to understand and recognise customers who pursue wellbeing. It explores different points of view on the topic - men and women, different generations and the distinctive views of 'global citizens'.
The second part starts a new conversation about what wellbeing is and what it isn't. We connect the dots between wellbeing seeking and real world measures of wellbeing. Then we profile those who ‘have it all’ and learn their secrets.
The final section answers the question: how can you respond and integrate customer wellbeing into the way you do business?