The Six Customer Tribes Report reveals how New Zealanders’ values deeply affect their life expectations and their buying decisions.
The report distils the essence of each of six consumer tribes, based on data from our 2017 Lay of the Land study. Each tribal profile describes the tribe’s shared values, the kind of customer expectations they hold, where to find them and how to identify them.
We also summarise the similarities and differences between tribes and the implications for marketing and communications.
Who Is This Report For?
If you’re an insight manager it will help you help staff to be customer focused.
As a small business owner you’ll find it makes it easier to understand the differences between customers and to satisfy their needs.
For marketing or communications directors, the report offers practical advice on what to do and not to do when designing customer experiences and communications for each tribe.
This is an important tool in helping your business become more customer focused. The report is high on empathy and recognition, and low on marketing jargon, making it accessible for everyone from front line customer service to board level.
This package contains a 24 page PowerPoint presentation and a supplementary presentation report explaining each slide in detail.